Koreans businesses are starting to utilize big data in Korea. Data is more available than ever before. The use of big data for corporations has been on the rise in Korea. Now, collecting, storing and most importantly, analyzing data has become standard practice for most corporations in Korea. Not…

For marketers in Korea, they understand that marketing to Koreans and people living in Korea is a comprehensive process. In a way, you can say that Korean consumers are spoiled and companies need to incorporate a particular strategy to capture their attention. Content should focus on five main…

I have lived and worked in Korea for over 10 years. I have worked with Korean startups, Korean big corporations, and even for the Korean government. I’ve made a lot of memories, mistakes, successes, and most importantly friends. Now I feel comfortable sharing some of my experiences and offering…