NPX Capital is changing the way venture capital operates. Korean VC firms are known to fund tech startups for a percentage of the equity in the hope of getting 100x returns with an IPO within 5-10 years. If these VCs got lucky, they would get 2-3 startups to that point. However, times have changed in Korea. Many investors in Korea understand the difficulty in getting those kinds of returns. Many of the risk-taking VCs are in Silicon Valley.

Some Korean investors have become very risk-averse and want to see sales, revenue, and growth before any kind of investment is made. However, there are still many VC firms, angels, and investors in Korea eager to help entrepreneurs in Korea. These avenues for investment give hope to entrepreneurs in Korea to raise funding for their startups. One of those investment firms is NPX Capital. NPX Capital is an alternative investment firm for entrepreneurs not just in Korea but around the world who are looking to get the seed funding they need to grow.

An Alternative Investment Firm – NPX Capital

NPX Capital

NPX Capital was launched in 2016 as a family office and in a little over 3 years has become an alternative investment firm that supports entrepreneurs through all stages of growth, from seed/early-stage to buyouts globally. Their office is located inside Lotte Tower which is less than 15 minutes away from Gangnam. They invest mainly in entrepreneurs that are passionate about using technology to solve global problems. There are many global problems that can be solved using technology. These include education, healthcare, the future of work, and more. NPX Capital’s portfolio companies fall in line with this mission.

NPX Capital aims to bring a new perspective to the VC landscape in Korea. South Korea has money. There are investors, accelerator/incubator programs, government grants, angels, VC firms, and rich old-generation Koreans who want to be at the forefront of new technologies. The Korean startup ecosystem has grown tremendously over the last decade. During the startup boom in Korea in 2010, entrepreneurs in Korea just needed a pitch deck, a solid business plan, and a strong team and they could raise a $1 billion won seed round. That was not unheard of at the time. Many Korean startups ended up becoming unicorns and now these founders were looking to change how VC firms operate. These new investors in Korea were entrepreneurs themselves and truly understand the struggles many Korean startups are going through.

Get Early Stage Funding in Korea through NPX Capital

What separates NPX Capital from other VC firms in Korea is that they focus a lot on international expansion. They help startups unlock new customers and revenue opportunities in countries such as Singapore, Hong Kong, and the United States. The partners at NPX Capital have decades of experience across Asia and the U.S. to help startups in Korea realize their global vision. They understand entrepreneurs in Korea because they were once entrepreneurs themselves. They are seasoned Entrepreneurs who have become investors. Therefore they have experience in starting, running, and exiting great companies is irreplaceable when it comes to helping founders do the same.

Entrepreneurs in Korea might have innovative ideas but these ideas alone will not be enough to get funding. Silicon Valley is not an option for Korean startups. Not only because of the distance but because startups from all around the world are moving to San Francisco because that is where most of the money is. The competition is fierce because the capital is so high there. In addition, there is a language barrier for many startups in Korea and they just don’t have the confidence to pitch to a non-Korean investor. NPX Capital has been able to successfully take Korean startups to Silicon Valley and Southeast Asia to raise funds. They continuously add value by leveraging their global network and know-how. They understand that it takes time to build companies whose products resonate with not just Koreans but with people all around the world.

Venture Capital and Private Equity – NPX Capital

NPX Capital does both Venture Capital and Private Equity. Both are terms used to describe a type of investment into a privately held company. They don’t invest in public companies you can find on the New York Stock Exchange and NASDAQ or in the case of Korea, KOSDAQ. They focus on both Venture Capital and Private Equity equally. Private Equity investments are investments in established companies. Companies that have been around for years usually have positive cash flows. They have proven concepts and solid financial statements with little risk but also slow growth. They invest in Korean companies that have found success in Korea and are now looking to expand overseas.

But thankfully startups in Korea, also focus a lot on Venture Capital which deals with startups that have innovative new ideas. While their futures are less certain, they have the potential for rapid growth and a high return on investment (10x). Therefore these investments come with high risk. However NPX Capital has been able to maintain an 8.5x return to date. The total valuation of their portfolio companies stands at $110 million. They do both seed funding and Series A rounds for startups with exceptional founders. They also invest opportunistically in growth-stage startups looking to take their companies to the next level.

“We are actively involved in the startup community in Seoul investing in and advising many startups and founders of various businesses,” said the CEO of NPX Capital, Samuel Hwang.

Some of their exits include:


SMARTSTUDY was founded back in 2010. It is now a global entertainment company that specializes in creating animated and gaming content for children. Their headquarter is in Seoul but they also have offices in Shanghai, Hong Kong, and Los Angeles. Their preschool brand Pinkfong was a global hit with their “Baby Shark” series. They constantly produce modern-day songs and stories to provide stimulating and fun learning experiences for children all around the world. PinkFong’s YouTube Channel has over 39 million subscribers and has done over 400 million in cumulative downloads of their 125 app series. SmartStudy also developed award-winning games such as “Monster Super League”, “JellyKing” and “Tamago Monsters.”


Riiid is an AI test prep solutions startup that offers personalized study solutions based on big data analysis. They offer their services online and have over a million users on their platform (Santa). Santa is a mobile study aid for the Test of English for International Communication (TOEIC) English proficiency exam. TOEIC is mainly used by employers in Korea to assess the English levels of potential employees. Santa leverages AI and machine learning to predict scores and recommend personalized review plans.

More can be found below…

NPX Capital Portfolio CompaniesNPX Capital invests in many industries and is interested in having access to a diversity of perspectives. They understand that this is critical to good decision-making. Their team comes from different backgrounds such as banking, art curation, and media production.

Their Core Values

  • Integrity – Knowing and doing the right thing, no matter what
  • Collaboration – The whole is greater than the sum of its parts
  • Empathy – Seeking first to understand, and then to be understood
  • Transparency – Trust and alignment through open and clear communications
  • Service – Leadership through service to our partners and each other
  • Loyalty – Standing by each other, especially during the most difficult times

Introducing TeraArk

NPX Capital has an in-house education company-building program called TeraArk. They leverage their experience as entrepreneurs to set up founding teams and match them with business opportunities. They oversee the building and operation of startups. TeraArk typically owns 20-100% of these companies. Think of this as the ultimate incubator program. It is an education-focused venture studio that incubated ideas to form market-leading companies alongside its founders. Their aim is all about empowering entrepreneurs and working with them to build regionally focused education companies.

They find innovative opportunities that provide the greatest impact on society by studying regional needs and where NPX Capital can add value. NPX Capital already has a massive network and resources to put the right team together. They have years of experience building an entire network of entrepreneurs who have similar visions and can provide useful insights and resources to ensure greater success. Think of a K-pop entertainment company that creates the next big K-pop group but for Education startups. NPX Capital has the infrastructure and a proven operational ability to propel startups into leading market positions.

Helping Korean Startups go Global

NPX Capital looks at hundreds of startups per year. They don’t just focus on Korean startups, but all startups that have looked for startups with interesting technology or a novel product or service that have passionate founders who want to continue to grow their company while maintaining ownership. Their team does a deep dive into around 20 per year.  They look to see if they can bring real value to these companies to help them grow. They are looking to create an alternative venture capital model in Korea. The team is hard at work on creating new methods and models to become the first movers in Korea for helping Korean startups go global and create a new founder/investor relationship that is stable and can last for many years to come.