Beyondee, a Busan-based startup founded in 2024, is transforming the South Korean pet industry through its integrated platform Majoong. By leveraging national registration numbers, the company provides a mobile digital identity that streamlines health tracking and facility entry. This innovation addresses the fragmentation of pet data while offering a reliable infrastructure for the growing domestic pet market.

Specifically, Beyondee established its headquarters in Busan last year to develop a comprehensive data layer for pet owners. The company recently secured seed investment from Series Ventures, a prominent accelerator focusing on regional startups. This financial backing highlights the growth potential of AI and blockchain solutions in the pet technology sector.

Therefore, the core of the service revolves around the Majoong PASS, a mobile identification system. It utilizes the official animal registration numbers issued by the South Korean government. Consequently, pet owners can consolidate names, breeds, and vaccination records into a single digital profile.

Furthermore, the platform employs blockchain technology to ensure the integrity of the stored data. This infrastructure prevents the forgery of identity or medical records, fostering trust between users and service providers. It positions Majoong as a reliable intermediary for sensitive information.

Notably, Majoong introduces a unique distributed identity structure for shared guardianship. This feature allows multiple family members to manage a single pet profile together. As a result, every guardian stays updated on the animal’s health status and activity logs in real-time.

In addition, the system supports comprehensive health management by tracking surgeries and vaccinations. Owners can present these records instantly during veterinary visits to ensure accurate diagnoses. Such data accessibility reduces the risk of medical errors and simplifies communication with professionals.

Similarly, the app provides QR-based entry services for various pet-friendly facilities. Users can check into cafes, hotels, and festivals without carrying physical documents or certificates. This seamless verification process enhances the convenience of traveling with companion animals.

Beyond individual owners, Beyondee offers a specialized solution for business operators. This B2B tool assists grooming salons and hospitals with appointment scheduling and revenue management. Consequently, professionals can access a pet’s history to mitigate potential risks during procedures.

Moreover, the platform functions as an information hub for the pet-loving community. It provides curated content regarding pet care and lists verified pet-friendly locations across the country. Users can easily discover new destinations while knowing their digital ID is ready for use.

Strategically, Beyondee aims to integrate its data infrastructure with the insurance and finance sectors. Accurate vaccination and medical records could eventually streamline the underwriting process for pet insurance policies. This connection would create a more robust financial ecosystem for animal welfare.

However, the company currently focuses on expanding its domestic footprint and partner network. It plans to collaborate with local governments to support public welfare policies and facility management. These partnerships could turn Majoong into a standard tool for urban pet administration.

Additionally, the AI integration within the platform will soon offer personalized recommendations. By analyzing behavioral patterns and health data, the system can suggest specific products or services. This level of personalization targets the specific needs of each individual animal.

Ultimately, Majoong aspires to be the foundational data layer for the entire pet industry. The team believes that a reliable identity system is the first step toward advanced industrialization. Therefore, they are prioritizing the stability and scalability of their blockchain framework.

In summary, Majoong represents a significant shift toward data-driven pet management in Korea. By combining national registration with modern technology, Beyondee creates value for both owners and businesses. The platform effectively bridges the gap between offline activities and digital record-keeping.

This initiative is particularly timely as the Korean government continues to emphasize mandatory animal registration. Majoong provides a practical reason for owners to comply with these regulations while enjoying enhanced convenience. The platform’s success could set a global precedent for digital pet identity.