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6 Mistakes Global Brands Make When Entering South Korea
Having a localization strategy is key when entering new markets. This is no different for entering South Korea. South Korea is a fast-growing market for global brands looking to target tech-friendly consumers. The retail eCommerce space alone is estimated to reach $100 billion by 2024. South Korea…
N15 Partners Supports Korean Traditional Culture Startups
The 2020 Young Entrepreneurship Support Project for Korean Traditional Culture, a campaign hosted by the Ministry of Culture, Sports, and Tourism and organized by the Korea Craft & Design Foundation, was a huge success. In November 2020, the project opened applications to support early-stage…
Why Startups in Korea are Lining up to be a part of Lotte Ventures
Lotte Accelerator has since its 2016 inception become one of Korea’s most active and accomplished accelerators. They provide in-house venture capital, a nexus between startups and corporates, and L-Camp (six-month accelerator program). Lotte Accelerator is a Corporate Accelerator of Lotte Group.…
DYNAIR – The Premium Air Sterilizer and Air Purifier
COVID-19 has increased the demand for air sterilizers around the world. South Korea is home to some of the top air purifiers due to Korea’s dealing with fine dust every single year. However, an innovative startup in Korea has combined Korea’s air purification know-how with its air sterilizer…
HARLIE K – A Vegan Upcycled Eco-Friendly Fashion Brand
The last decade has seen the popularity of eco-friendly and upcycled fashion brands. There are several reasons for this trend. One is that consumers are becoming more aware of the negative environmental impact of the fashion industry. The manufacture of fashion items requires a lot of energy and…
Griid – Tennis Social Media App – Find your Next Partner
As any tennis player knows, finding a partner for an offline game can be difficult. There are few public courts available, and it can be challenging to find someone who is both willing and able to play. However, a new social media app called griid makes it easier for tennis players to connect.…
