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How Global Brands Can Enter the South Korean Market
If you're a company looking to enter the South Korean market, you need to assess your resources, export background, and overall business plan. Understanding how Korean consumers will receive your product or service is essential. Before diving in, it's wise to conduct market research for at least a…
P2P Marketplaces: Connecting Koreans to the Global Bitcoin Market
South Korea is considered one of Asia’s major cryptocurrency trading hubs, especially in December 2017 when bitcoin (BTC) gained swift popularity among crypto markets because of an event known as the “Kimchi Premium.” During this time, BTC’s price in South Korean markets skyrocketed at 43 percent…
The Rechargeable Battery Industry in South Korea
Having a clean energy economy is something many of the top countries are looking into. One of the keys to having a clean energy economy is the production of high-tech batteries. These batteries power electric cars, store solar energy, and wind energy. Currently, China dominates lithium-ion battery…
Korean E-Commerce Startup Linkshops puts Dongdaemun Online
Dongdaemun is now online thanks to a Korean e-commerce startup called Linkshops, an online Korean apparel shopping mall. Linkshops has over 1 million items from over 8,000 stores. For those that are unfamiliar with Dongdaemun, it is the biggest offline shopping district in Seoul. The Dongdaemun…
BMW Group Korea Looking for Innovative Startups in Korea
BMW Group entered the South Korean market by setting up a subsidiary in 1995. For the next 25 years, they have built a strong presence in South Korea and have invested over $350 million to date. This had lead to thousands of new jobs and new facilities across Korea. Recently, there has been a…
