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6 Mistakes Global Brands Make When Entering South Korea
Having a localization strategy is key when entering new markets. This is no different for entering South Korea. South Korea is a fast-growing market for global brands looking to target tech-friendly consumers. The retail eCommerce space alone is estimated to reach $100 billion by 2024. South Korea…
DIVEROID – Turn Smartphone into an Underwater Diving Camera
Artisan & Ocean is a Korean startup that develops accessories for scuba diving. Their top product is DIVEROID, which allows users to turn their smartphone into an affordable all-in-one underwater diving camera. It boasts four major functions: a dive computer, underwater camera, compass, and a…
N15 Partners Supports Korean Traditional Culture Startups
The 2020 Young Entrepreneurship Support Project for Korean Traditional Culture, a campaign hosted by the Ministry of Culture, Sports, and Tourism and organized by the Korea Craft & Design Foundation, was a huge success. In November 2020, the project opened applications to support early-stage…
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