In order to successfully enter the Korean market one must understand Korean consumers. Also for those Korean startups and companies looking to expand to the global market, one must understand the international global consumer. What Korean and global consumers have in common is that they respond…

The Korean startup Ecosystem has been lopsided for a very long time. Until 2012-2013, the startup scene in Korean had remained homogeneous. There have been many calls by foreign entrepreneurs to raise the number of foreign startups in Korea. The Korean government has responded by setting up many…

South Korea’s digital landscape has gone through major changes in recent years. This is due to the rise of smart technologies and innovation hubs for modern startups. With the ever-increasing demands for consumer attention, digital marketing in Korea has never played a more prominent role in…