Episode 4: The Hurry

As I have mentioned before, food tends to come quickly. This leaves little room…


Korean Bakery Industry 2026: How K-Bakery Conquered the World

Walk into a strip mall in Texas, a high street in London, or a shopping center…


Korea Smart Farm 2026: Why the Desert Is Buying Korean Container Farms

On a research campus outside Riyadh, a row of insulated shipping containers…


Episode 3: The Doors

In South Korea, it is quite common for stores to use sliding automatic doors.…


Episode 2: The Stores

During my time in Seoul, I’ve come to notice that there is an abundance of…


Linh Duong’s Adventures in Seoul Episode 1: The Dining

As any person would be, visiting South Korea for the first time, I was…


Frozen Empire: How Korea Turned Dumplings and Kimbap Into a Global Factory Business

On a weekday afternoon in 2023, shoppers at Trader Joe's stores across America…


4food

K-Food Global Market 2026: 4 Categories Reshaping F&B

In January 2026, South Korea's Ministry of Agriculture released a number that…


beer

Korea Craft Beer Brand: Inside the $2.9B Underdog Revolution

For decades, ordering a beer in South Korea meant one thing: a pale, ice-cold…


Fried Chicken Republic: The $8.8 Billion Trap Nobody Escapes

Welcome to the Fried Chicken Republic: Korea Chicken Franchise Economics in One…