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Top E-Bike and E-Scooter Startups in Korea – Micromobility
E-Bike and E-Scooter startups in Korea have been growing and expanding, especially across Seoul. Starting from Gangnam station and branching out, you will see more and more E-Scooters on the streets. These micromobility startups have placed e-scooters near over 100 subway stations in Seoul. It is…
Why Breaking into the Korean Beer Market is Difficult
The Korean beer market is seen as one of the largest beer markets in Asia. This might be surprising due to the population size which stands at 52 million and is known mainly for consuming soju. However, Korea ranks inside the top 20 when it comes to beer consumption. Beer is the most consumed…
The Aerospace Industry in Korea on a Trajectory for Higher Growth
South Korea has been aggressively building up its space program. The aerospace industry in Korea is now bigger than ever. The aim is to attract global partners and venture into the space economy. South Korea is not alone, 13 other countries have established their own space agency over the past…
How Korean Startups Can Use Big Data in Korea to Improve Sales
Koreans businesses are starting to utilize big data in Korea. Data is more available than ever before. The use of big data for corporations has been on the rise in Korea. Now, collecting, storing and most importantly, analyzing data has become standard practice for most corporations in Korea. Not…
Top 5 Tips for Developing Content for Customers in Korea
For marketers in Korea, they understand that marketing to Koreans and people living in Korea is a comprehensive process. In a way, you can say that Korean consumers are spoiled and companies need to incorporate a particular strategy to capture their attention. Content should focus on five main…
10 Unwritten Rules for Foreigners Looking to Work in Korea
I have lived and worked in Korea for over 10 years. I have worked with Korean startups, Korean big corporations, and even for the Korean government. I’ve made a lot of memories, mistakes, successes, and most importantly friends. Now I feel comfortable sharing some of my experiences and offering…
