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The Esports Industry in Korea – Korean Gaming Culture
South Korea is known for its passion for gaming and Esports. Esports is, short for electronic sports, has become extremely popular in South Korea due to various factors such as easy access for the youth to access high-speed internet, the rise in the cultural acceptance of gaming, and the rise of…
How Global Brands Can Enter the South Korean Market
If you're a company looking to enter the South Korean market, you need to assess your resources, export background, and overall business plan. Understanding how Korean consumers will receive your product or service is essential. Before diving in, it's wise to conduct market research for at least a…
P2P Marketplaces: Connecting Koreans to the Global Bitcoin Market
South Korea is considered one of Asia’s major cryptocurrency trading hubs, especially in December 2017 when bitcoin (BTC) gained swift popularity among crypto markets because of an event known as the “Kimchi Premium.” During this time, BTC’s price in South Korean markets skyrocketed at 43 percent…
IDCITI offers an Underground GPS Solution for Smart Cities
Localization and navigation rely strongly on GPS (Global Positioning System) as it is both easy to use and accurate. However, GPS signals can be compromised by both natural and human sources. A startup in Korea called IDCITI has developed an underground GPS solution that can pinpoint a vehicle’s…
Innovative BioTech Companies in Asia to Watch out For
Biotechnology (BioTech) is technology based on biology. It uses cellular and biomolecular processes to develop technologies and products that help improve our lives. The Biotech industry is broken into three main sectors: medical, agricultural, and industrial. Many of the top innovative Biotech…
AI and IoT Impacting the Consumer Shopping Experience in Korea
As the world adjusts to shopping online since COVID-19, South Koreans are already used to it. South Korea already ranked inside the top 3 for online shopping even before COVID-19. Now, South Korea ranks second behind China in terms of online consumption. It is estimated that a little over 50% of…
