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The Esports Industry in Korea – Korean Gaming Culture
South Korea is known for its passion for gaming and Esports. Esports is, short for electronic sports, has become extremely popular in South Korea due to various factors such as easy access for the youth to access high-speed internet, the rise in the cultural acceptance of gaming, and the rise of…
How Global Brands Can Enter the South Korean Market
If you're a company looking to enter the South Korean market, you need to assess your resources, export background, and overall business plan. Understanding how Korean consumers will receive your product or service is essential. Before diving in, it's wise to conduct market research for at least a…
P2P Marketplaces: Connecting Koreans to the Global Bitcoin Market
South Korea is considered one of Asia’s major cryptocurrency trading hubs, especially in December 2017 when bitcoin (BTC) gained swift popularity among crypto markets because of an event known as the “Kimchi Premium.” During this time, BTC’s price in South Korean markets skyrocketed at 43 percent…
Adriel – An AI Digital Advertising Platform that Helps Businesses Scale
AI/SaaS startup Adriel has developed an AI digital advertising platform that helps startups and SMEs run multiple ad campaigns in one single platform. It is an automated marketing agency for small businesses and startups. Businesses can create and run ads in minutes. They do not need to worry about…
Best Collaboration Tools in South Korea – Changing the Work Culture
Covid-19 is changing the world rapidly. People work from home because of social distancing, but still have to complete projects with their colleagues. Therefore, collaboration is essential. Korea has a collective work culture with principled rules and a rigid hierarchy. As an employee, one even has…
5 Step Guide to Setting up a Business in Korea as a Foreigner
The question that I get asked the most from foreigners in Korea is about setting up a business in Korea. South Korea has become an excellent location for global entrepreneurs and investors looking to enter the Asian market. Seoul, in particular, has become a global hub for startups passionate about…
