Korean Beauty (K-Beauty) started the "skincare wave" and since then has taken over the global skincare industry. Much of the growth of K-Beauty comes from the Korean wave (Hallyu). As Korean culture continues to grow, more and more Korean beauty products get exported globally. This results in a…

For entrepreneurs in Korea, it's vital that you're prepared to stand out in this competitive sphere. It takes a lot of courage to start a startup, especially in Korea where competition is fierce. A lot of young business owners worry whether they have what it takes to make it. Truth be told, though,…

The beauty industry is always changing as it tries to keep up with the latest consumer trends. K-Beauty has dominated the skincare space for many years now and global beauty brands are looking to see where they should go next. The beauty trends are shifting from legacy brands to more independent…