Live commerce in Korea is starting to take off as more and more people are comfortable with shopping online. Live commerce combines instant purchasing of a featured product and audience participation through a chat function or reaction buttons. It has been a huge success in China and is now seen as a reliable digital tool for boosting customer engagement and sales. This will clearly be the next wave of the E-Commerce revolution in South Korea. Live commerce has the potential to transform the retail industry and established itself as a major sales channel in Korea and major brands need to take notice.
The US has already continued the trend set by China. Walmart live-streamed shopping events on TikTok. Amazon released a live commerce platform where influencers can promote their products, as well as chat with fans. Instagram offers its own shop feature that offers users to buy directly through the app. While this form of shopping will never replace shopping in real life, live streaming E-commerce platforms are the next best thing for brands to engage with customers. Below are some platforms you can check out for live commerce in Korea.
“Live commerce is disrupting the traditional eCommerce industry and is blurring the line between marketing and distribution. Social influencers are facing the need to take on the new role as commerce influencers,” said the CEO of Grip, Kim Han-na
The founder of RXC was one of the founding members of TMON, one of Korea’s largest E-Commerce platforms. RXC is a curated shopping app focusing on live commerce in Korea and content marketing. It offers a direct-to-consumer platform for various brands and influencers in Korea. It will officially launch toward the end of 2022.
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