Redbrick, a Seoul-based startup, is democratizing 3D content creation through its web-based engine. As of early 2025, the firm headquartered in Seocho-gu has reached 3.17 million cumulative users globally. This growth is driven by its mission to allow non-developers to build virtual worlds without installations. From Educational Roots to Global Infrastructure The company has successfully evolved from a coding education provider into a comprehensive metaverse infrastructure player. The foundation of this shift lies in its proprietary technology that simplifies complex software development for the general public. Historically, the firm was established in September 2018 under the name Wiz School. Its early focus was on providing software and coding education services tailored primarily for students and beginners. Moreover, the rebranding to Redbrick in 2021 signaled a strategic expansion into the broader metaverse market. The new identity reflects the passion of creators and the fundamental bricks used to build virtual spaces. The Power of Installation-Free Technology The Redbrick 3D Studio serves as the centerpiece of its technological ecosystem. This engine functions entirely on web browsers, which significantly lowers the technical barriers for creators around the world. Furthermore, the platform utilizes a patented block coding system known as OOBC. This allows users to construct complex logical structures visually rather than through traditional text-based programming languages. Additionally, the inclusion of an AI-driven code analysis system further enhances the user experience. This technology identifies coding patterns in real-time to provide automated corrections and recommendations to the user. A Resilient Business Model in a Changing Market However, Redbrick has maintained its stability despite the overall decline in global metaverse hype. The company achieves this by balancing its revenue streams between consumer education and institutional projects. For instance, approximately 60 percent of the company's revenue originates from B2C activities. This sector includes educational programs under Redbrick Class and premium services for individual virtual world developers. Meanwhile, the B2B and B2G sectors account for roughly 40 percent of total earnings. Redbrick provides customized metaverse environments and engine licenses to government agencies and private corporations. Global Dominance and Strategic Partnerships The effectiveness of this model was highlighted during the CES 2024 exhibition. The company demonstrated its installation-free 3D Studio at Eureka Park, attracting significant attention from international technology buyers. Indeed, the global reach of the platform is reflected in its user demographics. Over 70 percent of the 3.17 million users are currently located outside of South Korea, showcasing its international scalability. The company's global prestige was solidified by its selection for the HUB71 program in Abu Dhabi. It was the only Asian digital assets firm chosen among 1,300 applicants to receive support from the UAE’s sovereign wealth fund. Empowering the Creator Economy Thus, the ecosystem is built to support a robust Create-to-Earn model. This framework allows creators to monetize their virtual assets and games through transparent and efficient digital pathways. Specifically, Redbrick utilizes a dual-currency system that includes points and the BRIC token. While points reward internal activities, tokens facilitate the actual trading of high-quality digital assets on the blockchain. Therefore, the company maintains a creator-first philosophy by prioritizing the distribution of revenue to users. Unlike legacy platforms, Redbrick aims to return the majority of earnings back to its active community members. Expanding into Secure Enterprise AI Moreover, the recent launch of Enterprise AI marks a new chapter in the company’s business diversification. This platform provides secure, automated solutions for corporate data management and administrative workflows. For example, the tool integrates seamlessly with internal documents, emails, and messaging platforms to provide personalized responses. This automation helps companies reduce repetitive tasks and improve overall decision-making speed. Consequently, security remains a top priority for this enterprise solution. It employs a non-decryption inference structure to ensure that sensitive corporate information is never stored or leaked to external models. A Vision for the Future of Software Ultimately, Redbrick’s journey demonstrates how a startup can successfully bridge the gap between education and high-tech infrastructure. The combination of web-based engines and AI positions the company as a leader in software creation. As a result, the firm is no longer just a metaverse platform but a fundamental toolkit for the global digital economy. Its steady focus on creator empowerment ensures its continued relevance in an evolving technological landscape.