Homenay launched in July 2022. It supports K-lifestyle brands entering Southeast Asia. CEO Cho Dong-sun leads this AI-driven B2B platform. The company operates in Hwaseong, South Korea, and Vietnam. It offers total one-stop onboarding services. These services drove 300 percent revenue growth in 2024. Homenay now holds a 20 percent share in Vietnam’s K-infant sector.
CEO Cho Dong-sun gained deep market insights in Vietnam. He served as a corporate representative there for five years. He watched many Korean brands fail during this time. These brands lacked local strategy and operational support. Cho wanted to bridge this gap. He combined his residency experience with professional insights. This vision led to the creation of Homenay.
Homenay provides a complete onboarding service for K-brands. This service includes branding, logistics, marketing, and distribution. Most distributors act only as middlemen. Homenay involves its internal content team early. This ensures brands resonate with local cultures. The platform manages the entire value chain for its partners.
The company runs an in-house legal department. This team protects intellectual property rights in Southeast Asia. Product imitation is a common problem in the region. Homenay fights these issues directly. This legal support ensures brand integrity across borders. It acts as a shield for Korean companies.
Strong logistics complement the legal protection. Homenay moves products smoothly from Korea to Vietnam. This infrastructure supports companies without overseas offices. Small businesses often lack resources for independent legal counsel. Homenay fills this gap effectively. It provides a safety net for international expansion.
The business uses an Online-to-Offline (O2O) system. This model maximizes consumer contact points. Homenay collaborates with local supermarkets and retail outlets. This makes K-products available in physical environments. Shoppers find these goods during their daily routines. It bridges the digital and physical worlds.
The company also manages local social media influencers. These partners facilitate direct communication with consumers. This strategy provides real-time feedback for the brands. Marketing tactics change quickly based on Vietnamese trends. Influencers help the platform stay relevant. This connection builds trust with local buyers.
Performance in the K-infant sector remains exceptional. Homenay successfully introduced 20 specialized brands to Vietnam. These brands account for 20 percent of K-infant products there. This niche provided a proof of concept for the platform. The company dominated this segment in just two years.
The K-infant B2B platform saw a massive rise. It started as a beta service in 2023. Monthly sales grew by 3000 percent shortly after launch. This growth shows high demand for structured wholesale distribution. Homenay solved a major pain point for local retailers. This success proves the platform’s scalability.
Homenay secured over 1,000 corporate clients by late 2024. This rapid scaling proves the platform’s efficiency. Its matching algorithm connects suppliers with reliable buyers. The network continues to grow across Vietnam. This reach provides a competitive edge for Korean suppliers. It strengthens the entire distribution chain.
Financial data shows 30-fold revenue growth since 2022. Revenue reached 370 million KRW in 2024. This represents a 55.3 percent annual growth rate. Some product lines grew by 800 percent in four months. These figures highlight the model’s success in high-demand sectors. The startup shows strong financial momentum.
The startup closed its Seed funding round successfully. It used this capital to verify its market fit in Vietnam. The investment accelerated technological development. Homenay also expanded its logistics presence in the region. These steps built a foundation for future growth. The company continues to attract investor interest.
The Ministry of SMEs and Startups selected Homenay for TIPS in 2024. This selection recognizes the company’s technical validity. Cho Dong-sun believes this validates their market approach. TIPS provides crucial support for tech-driven startups. It helps Homenay refine its core distribution technology.
The Korea Fintech Support Center also recognized the company. Homenay joined the Global Accelerating Support Program. This participation strengthened its international expansion capacity. The company also joined the Next Elevation accelerator program. These opportunities provide valuable mentorship and networking. Homenay is building a global reputation.
AI-based big data systems drive Homenay’s operations. The platform collects information from B2B and B2C channels. This data reveals purchasing patterns and consumer sentiment. It tracks trends across different Vietnamese regions. Algorithms then process this information for partner brands. This intelligence guides future marketing efforts.
Data accumulation allows for predictive analytics. Homenay advises manufacturers on product success potential. This happens before products leave the warehouse. Knowing local trends drives better business decisions. It reduces the risk for Korean brands entering new markets. Data turns uncertainty into opportunity.
Homenay plans to collaborate on product production. It will use big data insights to design goods. These products will target Southeast Asian tastes specifically. This shift moves the company beyond simple distribution. It creates a synergy between data and manufacturing. The company aims to lead product trends.
The company will expand into K-beauty in 2025. It also targets the K-living category. This move aims for a larger market share. Homenay follows its successful infant care strategy here. It identifies areas where Korean quality has high value. This diversification will drive future revenue.
The long-term vision includes four more countries. Homenay targets Singapore, Thailand, Indonesia, and Malaysia. It wants to lead K-product distribution in these nations. Expanding the partner network is a constant priority. This strategy builds economies of scale across the region.
The platform reduces risks for Korean SMEs. It provides local experts like lawyers and accountants. Small firms avoid the high cost of overseas branches. Homenay acts as a vital bridge for these companies. This model ensures mutual growth for all partners involved. It secures the future of K-lifestyle exports.
The South Korean fashion e-commerce market reached a pivotal transformation point in late 2025. Major…
Bucketplace, the Seoul-based operator of the interior platform Ohouse, achieved its first annual operating profit…
ADOR officially terminated its exclusive contract with NewJeans member Danielle on December 29, 2025. This…
If K-pop has BTS, K-chicken has bhc, BBQ, and Kyochon. Korean fried chicken has quietly…
Innospace launched the HANBIT-Nano rocket in December 2025. This took place at the Alcantara Space…
Currently, in 2025, South Korean tech entrepreneurs are revolutionizing urban productivity by launching automated study…