Nicole

Nicole is a creative copywriter based in Seoul specializing in tech and lifestyle.

KakaoTalk vs LINE: Why Korea Uses Only One

Land at Incheon, connect to the airport Wi-Fi, and the first thing a Korean acquaintance asks for is your KakaoTalk…

2 days ago

The ₩39.5 Trillion Autumn: How Korea’s Fall Foliage Economy Powers the Provinces

Every October, something strange happens to the way Koreans move. For instance, the high-speed trains south fill up weeks in…

6 days ago

Why Korea Ditched Lipstick for the Lip Tint

Walk into an Olive Young store in Seoul and head straight for the lip wall. You will notice something strange.…

4 weeks ago

The 1,000-Year Paper: How Korean Hanji Paper Went From a Dying Craft to a Global Industry

ARTICLE BODY The Vatican needed to save a prayer handwritten by Saint Francis of Assisi in 1224. Yet the restorers…

4 weeks ago

How the Itaewon Fashion Scene Became Seoul’s Anti-Seongsu

On a slow Tuesday afternoon in Itaewon, a Nigerian-Korean stylist tries on a deadstock military parka. The shopkeeper, who has…

1 month ago

Episode 8: The Shopping

One of the things I was most excited for when coming to South Korea was the shopping. Seoul is known…

1 month ago

Korea Loyalty Market 2026: Inside the $1.77B Membership War

It is a Tuesday evening in a Mapo-gu apartment, and a 31-year-old marketer named Jiwon is doing something her parents…

2 months ago

Episode 4: The Hurry

As I have mentioned before, food tends to come quickly. This leaves little room for the long conversations many Americans…

2 months ago

Korea Smart Farm 2026: Why the Desert Is Buying Korean Container Farms

On a research campus outside Riyadh, a row of insulated shipping containers hums under the Arabian sun. Outside, the temperature…

2 months ago

Korea Robotaxi 2026: Inside the Self-Driving Taxi War Reshaping Seoul

It is 11 p.m. near Maebong Station in Gangnam. A Kia EV6 pulls up to the curb with no one…

2 months ago