Nicole

Nicole is a creative copywriter based in Seoul specializing in tech and lifestyle.

Korea elevator maintenance: The Business Above Your Lobby

Korea elevator maintenance becomes interesting the moment the doors stop opening. Imagine coming home with groceries to a twentieth-floor apartment.…

2 weeks ago

Toss Super App: How a Dentist Built Korea’s Fintech Giant

It is lunchtime at a small café in Seoul's Seongsu district. A customer walks up to the counter, glances at…

4 weeks ago

Korea Recycling Reality: The 98% and the 16%

Every foreigner who moves to Seoul meets the Korea recycling reality in a basement. You carry down a bag of…

2 months ago

Korea Urology Industry: The Specialty That Rebuilt Itself

Every August through the 1990s, Korean urology clinics filled up with boys. Summer vacation was circumcision season. Fathers brought sons,…

3 months ago

KakaoTalk vs LINE: Why Korea Uses Only One

Land at Incheon, connect to the airport Wi-Fi, and the first thing a Korean acquaintance asks for is your KakaoTalk…

3 months ago

The ₩39.5 Trillion Autumn: How Korea’s Fall Foliage Economy Powers the Provinces

Every October, something strange happens to the way Koreans move. For instance, the high-speed trains south fill up weeks in…

3 months ago

Why Korea Ditched Lipstick for the Lip Tint

Walk into an Olive Young store in Seoul and head straight for the lip wall. You will notice something strange.…

4 months ago

The 1,000-Year Paper: How Korean Hanji Paper Went From a Dying Craft to a Global Industry

ARTICLE BODY The Vatican needed to save a prayer handwritten by Saint Francis of Assisi in 1224. Yet the restorers…

4 months ago

How the Itaewon Fashion Scene Became Seoul’s Anti-Seongsu

On a slow Tuesday afternoon in Itaewon, a Nigerian-Korean stylist tries on a deadstock military parka. The shopkeeper, who has…

4 months ago

Episode 8: The Shopping

One of the things I was most excited for when coming to South Korea was the shopping. Seoul is known…

4 months ago