AI Governance: Why South Korea Aims to Become a Global Rule-Setter

The global race to regulate artificial intelligence is chaotic. Nations and corporations are scrambling to shape the rules of a defining technology. Amid this turbulence, a powerful new voice is emerging from South Korea. Leading experts argue the nation must shift from being a mere spectator to a key architect of global AI governance. This call to action signals a strategic pivot for the tech powerhouse.

This sentiment was the centerpiece of a recent seminar hosted by Seoul National University’s Center for Trustworthy AI (CTAI). Professor Koh Hak-soo delivered a stark diagnosis. He is a former chair of Korea’s Personal Information Protection Commission. He also serves on the UN’s High-level Advisory Body on AI. “The global discussion on AI governance is rapidly changing in a state of chaos,” he stated. He argued that South Korea has reached a critical juncture. The nation must now establish a clear strategic position.

From Principles to Power Plays: The New Era of AI Governance

According to Professor Koh, the conversation has fundamentally evolved. Early discussions focused on broad, abstract principles. The current phase is far more competitive. Different actors are now aggressively proposing specific norms and regulations. These proposals align with their own national and commercial interests. This shift from philosophical debate to pragmatic rule-making is where the real power lies. For investors and businesses, the foundational rules for AI are being written right now. Korea’s proactive involvement could foster a more predictable and innovative regulatory environment.

Professor Koh detailed seven core proposals from the UN’s final report, “Governing AI for Humanity.” These include creating an international scientific panel on AI. They also include establishing a platform for policy dialogue and launching a Global AI Fund. However, he emphasized the fluidity of the situation. “How these proposals will actually be realized remains highly uncertain,” Koh noted. He highlighted sharp divisions between the United States, other nations, and even experts and companies.

South Korea’s Call to Action: Shaping Global AI Norms

The seminar’s central message was unequivocal. South Korea must become a “norm designer” on the world stage. This is not merely about compliance. It is about survival and influence. Korea’s economy is deeply intertwined with technology — from semiconductors to software. Allowing other countries to dictate the terms of AI regulation poses a significant risk. By taking a leading role, Korea can embed its strengths and ethical perspectives into the global framework.

This proactive stance has tangible benefits. If South Korea helps shape standards for data privacy or AI transparency, domestic champions could gain a competitive edge. Companies like Naver, Kakao, and Samsung stand to benefit. Furthermore, Korea could position itself as a neutral bridge between the U.S. and EU regulatory philosophies. This role has been discussed by bodies like the OECD AI Policy Observatory.

Bridging Theory and Practice: A National Mission

The push for a more assertive role in AI governance is not just talk. The establishment of the CTAI at Seoul National University and its monthly seminar series show a concerted effort. The goal is to build the necessary foundation for real policy. Lee Eun-ju, the director of CTAI, affirmed the center’s mission. “We will strengthen our role as a bridge connecting engineering verification and social values,” she said. “Global discussions must become a practical driving force for domestic research, industry, and policy design.”

This initiative connects academic rigor with real-world policy. That connection is crucial for a coherent national strategy. The involvement of figures like Professor Koh keeps discussions grounded in practical experience. He brings expertise from the Personal Information Protection Commission. As global AI rule-making diverges, Korea’s effort to find its own voice has never been more critical. The nation’s next moves could determine its place in the future global tech order.